LBA ↗INSIGHTS

A few things worth knowing.

Advice on websites, Google listings and content, written for local business owners.

local-seo

How your Google Business Profile helps customers find you.

Someone looking for a plumber nearby may see a map, opening hours, reviews and a call button before they visit a website. Your Google Business Profile is one place to keep those details current. A website then gives them more room to explore your work.

maintenance

Five website checks worth putting in your calendar.

Send a test enquiry and check that it arrives in the right inbox. A confirmation message on the website doesn’t necessarily mean the email was delivered. Check the reply address and spam folder as well.

content

What to put on your About page.

A customer reading your About page is often deciding whether to get in touch. Tell them who’s behind the business, what experience you bring and the work you do most often.

reviews

How to ask for a Google review without making it awkward.

A short thank-you message is a natural place to invite feedback. Use the same approach with customers regardless of whether you expect a positive review. Leave the decision to them.

strategy

What customers need from your website.

Imagine someone arrives on your website without knowing your business. They need to work out what you do, whether you serve their area and how to reach you. Those answers should be easy to find on a phone as well as a larger screen.

lba

Why local knowledge matters to us.

The right suburb names. The services people need in your area. The weeks when work gets busy. Knowing these details helps us describe a business in a way its customers recognise.